Facebook Marketplace Selling Tips for Australian Resellers

1. Lead with a clear, searchable title

Buyers search by brand, model, size, and colour. A title like “Nike Air Force 1 White Size 10 Men’s Sneakers” will get more views than “Men’s Shoes.” Include the most important keyword in the first few words.

2. Photos matter more than description

Take photos in daylight against a clean background. Show the front, back, soles or bottom, any flaws, and a size or model tag. The first photo should be the hero shot; Marketplace crops thumbnails tightly, so make sure the item fills the frame.

3. Price for a quick sale

Expect to be negotiated down. List at 10–20% above the minimum you will accept so you have room to move. If you want a same-week sale, price at the lower end of comparable sold listings.

4. Reply fast and stay polite

Marketplace rewards responsiveness. Reply within minutes if you can. Use saved replies for common questions like dimensions, condition, and pickup suburb. A friendly tone converts more buyers than a short, blunt response.

5. Avoid time-wasters

• State “cash on pickup only” unless you are happy to post.
• Hold an item only after the buyer confirms a pickup time.
• Ignore vague messages like “Is this still available?” from brand-new accounts.
• Meet in a public place or leave items on the porch for contactless pickup.

6. Refresh stale listings

If an item has not sold in a week, drop the price by 10% or renew the listing. Older listings get pushed down in search results, so small edits keep you visible.